A Jig A Beast is the ultimate swim jig. It cannot be beaten when used as a traditional lift jig but it has the versatility to be used in many different presentations, including a straight burn or troll.

Available in 5", 1oz or 7", 1½oz sizes with a single, wide gape jig hook.

The Believer has fast become one of the most famous pike lures available - and with good reason - its catch rate. This is the straight 6" version which weighs 1.25oz in fully detailed Perch colours.

The Believer has fast become one of the most famous pike lures available - and with good reason - its catch rate. This is the straight 8" version which weighs 1.8oz in fully detailed Nine Dollar Bass colours.

The Believer has fast become one of the most famous pike lures available - and with good reason - its catch rate. This is the 9" soft tailed Super version in the popular and fully detailed Fire Perch colours.

Replacement soft tails for Super Believers. These come in a pack of three and need to be glued in place (see Accessories for suitable glue).