The Jake is a classic big fish lure and in this 10" (25cm) size weighs 4.3oz (125g).

It has a narrow, flat sided body which combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a foraging bait fish struggling for survivial as it attempts to swim upright. The high impact lip is designed to hammer structures, trees or rocks driving large predators to take action. The Jake is equally effective cast, trolled or twitched.

When casting with a 10" (25cm) Jake, it will run at between 2 and 12 feet (60 and 360cm) and when trolling at between 4 and 20 feet (120 and 600cm), all depending on speed, line length and line angle.