This 8" (20cm) lure was designed by legendary lure designer Bob King and has a unique downward swept tail which provides an undulating swimming motion that is completely unmatched by any other lure.

Subtle, low frequency vibrations call fish in from great distances and the ultra realistic look and patterns of the Kicker cause large predators to hit this lure when other lures are of no interest. The tail has been designed to be the lowest possible thickness, which means The Kicker presents a huge profile but is easily taken into a fishes mouth increasing your chances for a solid hookup.