New for 2013 - UV Reflex Colour.
It is well known that UV light penetrates beneath the water's surface and that bait fish reflect this light. Although not visible to the human eye, predators can see this reflection and hone in on the bait fish. To mimic this, these new Bull Dawg colours have an innovative material in them which reflects the UV light and helps bring the predators to the bait.

This is the 9" Regular size of this world famous and proven fish catching lure weighing 3.0oz with two size 3/0 treble hooks.